Cheech Marin is an irreverent stoner, actor, director, author, avid art collector, and half of the cult favorite comedy duo Cheech and Chong. With heavyweight hits such as “Up in Smoke” and “Nice Dreams” which have shaped much of what stoner culture is and continues to be today, the pair have solidified themselves as the founding fathers of the cannabis industry. Cheech found further success on his own as a breakout actor / director with his following film “Born in East LA” which chronicles the misadventures of a Los Angeles native who is deported to Mexico and must make his way back to America. With Cheech’s unique perspective and experience growing up Chicano in Los Angeles, he has transcended stereotypes and forged a new path for Chicano identity. 2022 will see the opening of America’s first Chicano art museum, housed in Riverside, CA and born from Cheech’s collection of Chicano art. Furthermore, Cheech’s participation in the cannabis industry marks a major milestone for the longtime advocate and global counterculture icon who says he remains dedicated to his vision of “sharing the love, experience, and understanding of cannabis.”